The internet marketing bible zeke camusio pdf

Avoid Adjectives Use strong verbs and power words instead. These are some of my favorite power words: you, satisfied, respected, knowledgeable, humiliate, outraged, pissed off, crave, squeeze, steal, stumble, shock, cured, astonished, killer, miracle, suffocate, liar, bribe, lure, rocked, infested, bandit, abandon, slaughter, tickle, inflame, coax, tease, blast, ridicule, slay, boost, implode, anger, wealthy, ecstasy, heaven, delighted.

Know Your Target Audience Before you write copy, you need to understand your audience first. Get inside their head and figure out who they are, what they want, need, etc. Talk to Your Salespeople Talk to your sales and customer service staff. What do people complain about? What are the most common objections your staff receives from prospects? Visit Online Forums Visit online forums and find out what people say. What questions do they ask? What words do they use to describe their problems, frustrations, etc.?

You could offer a percent money back guarantee plus free return shipping, or allow customers to keep part of your kit for having tried your product. If you charge too much or too little, you leave money on the table. Use prices ending in 7 i. To test prices, start low and increase from there. When total revenues decrease, go back to the original price that worked the best.

Up-Sell and Cross-Sell Up-selling is upgrading an order i. For example, if you sell customers digital cameras then sell them a case and extra batteries. Use Benefits, Not Features Focus on the benefits and not the features of your product. A feature is a characteristic of that product, and a benefit is how that feature helps your customer.

For example: A camera has a 10x digital zoom feature. This feature allows you to take close-up photos of small objects from a block away benefit. Be Specific Specific data is more believable than general data. They will then take action and download the whitepaper immediately. Use Social Proof to Overcome Objections Find out what the most common objections are from your customers. Then use testimonials, case studies and expert reviews to overcome those objections.

In order to resolve that objection, include testimonials on your site from customers who received fast refunds. Stay Positive Maintain a positive tone with your copy. Use positive photos as testimonials to back up your copy. First, I go to my swipe file and adapt my plus headlines of my products. Put together your own swipe file. Every time you come across a great headline that makes you read the rest of the copy, save it. I then write 50 headlines combining the different tactics I previously used.

I write variations of that headline and Follow a Logical Path Copy should flow smoothly from beginning to end. Make sure each link of the copy chain is connected with the links that come right before and after it. Sound like a viable expert, and tell them why they need to listen to you and believe what you say. Acne is awful. Waking up every day and having to walk around with an acne face is not fun.

They just want you to help them get rid of it. How to Create Killer Landing Pages Understanding how to build effective landing pages will further enhance your marketing message. A landing page is the page that opens when a visitor clicks on a text link, advertisement or search engine result link. Not all visitors are the same. Create a marketing message around a specific call to action, and you will get a much better response with landing pages. Keep Them Short Write a powerful headline that attracts immediate attention.

Use bulleted lists for your benefits and include a clear call to action. First, show the problem. Second, give them a solution to that problem. Lastly, tell people how to take action. Refer to Copywriting Tips in the previous section. Ask for ONE action - make sure your call to action is the focal point of your landing page. Are you tired of seeing those big, red animated arrows showing you where you need to click? Do you know why they are so in your face? Because they actually work!

What are the most objections people have about your product? Use testimonials to overcome those objections. Make sure you have a consistent message throughout your marketing path.

Define your sales funnel and stick to it. If you absolutely need to display more information, create links that open in new windows. Avoid long forms and do not ask for any sensitive information credit card number, social security number, etc. If you need confidential information, ask for an email and name on the landing page and then ask for the rest of the information in the next step.

Credibility and Risk Reversal As I pointed out earlier, show people why they should trust you. Do you have credible testimonials and expert endorsements? Does every web page have a call to action that stands out? Can your visitors subscribe to your site by RSS and email?

Are you enjoying this book? Please feel free to send it to your friends, co-workers and colleagues. SEO is crucial when it comes to your Internet marketing success.

If you take SEO seriously, plan on doing it for a few years. Doing SEO is like fixing a broken car. You need to first spend time building an organic SEO campaign, and you need the right tools to make SEO successfully work. Keyword Research — Keyword discovery and analysis 2. Competitive Analysis — How to find out what areas work and what areas need improvement 3.

On-Page Optimization — How to create website copy and tags that are keyword-rich 4. Content Creation — How to create optimized content 5. Link Building — How to get websites to link to your site links are seen by search engines as votes 6.

Analytics — The best tools to analyze and improve your SEO. Step 1 Keyword Research The first place to start is keyword research. People literally waste years on keyword research. The worst mistake you can make is researching the wrong keywords. Keyword research involves two steps: discovery and analysis. Then look at their page code. You will find keywords in their meta tags and meta descriptions; this is an easy way to find out what keywords your competitors use. For SEO to effectively work, include both broad and long-tail keywords.

Long-tail keywords are more defined. Relevancy — How likely will people buy your product? Ranking — What is the rank for this keyword? If you analyze two keywords, one keyword ranks and the second keyword ranks 11 in Google. Difficulty — The more difficult the keyword, the worse the keyword. There is not ONE perfect keyword formula in the world. However, it is helpful to use the above criteria when analyzing keywords. Google AdWords looks at your traffic how many people visit your site and conversion rates.

But when you further analyze the keyword, you realize the keyword converts low on your site. For every keyword on the first page of Google, optimize at least one page of your site using that keyword. Use an Excel spreadsheet to assist you see diagram above. These are the factors you need to analyze and improve your Google rankings. What to Do About This: If you find that your top 10 competitors have more indexed pages than you, create more pages of optimized content. They could be blog posts, articles, resources, etc.

You want links from high quality. What to Do About This: If your link profile is worse than your competitors i. Learn from your competitors and emulate the good things they do. You have full control as to how you interlink pages within your site, so be smart and use keywords here. When external sites link to you, they pass PR to your site. Also, watch your PR distribution.

AllinAnchor:keyword What to Do About This: If your AllInAnchor ranking for a given keyword is lower than your regular ranking for that keyword, work on getting links with your keyword as the anchor text. AllinTitle:keyword What to Do About This: If your AllInTitle ranking for a given keyword is lower than your regular ranking for that keyword, optimize your page title and add your keyword to it. AllinText:keyword What to Do About This: If your AllInText ranking for a given keyword is lower than your regular ranking for that keyword, optimize your page content and add your keyword to it.

Detect and eliminate it. What to Do About This: Write unique titles, meta descriptions and meta keywords tags for all pages. Make sure search engines can spider it and follow your links. Concentrate all this optimization on one page instead. Google will show you what pages of your site are the most relevant for a given keyword, and will sort them in order of relevance.

What to Do About This: If you have several pages that are optimized for a keyword, pick one and from all the other pages, link to that one page using your keyword in the anchor text. Then find patterns among them and replicate them.

The software will give you an on-page optimization score, and will tell you what to do to improve your score. Use your keyword at the beginning of your title tag. Use the keyword once and then a variation of that keyword see example above. Google will show your page title in its search results, so make sure you write compelling page titles that attract clicks.

Notice how the title grabs your attention. The meta description includes a call to action towards the end. The page title describes the content on the page. As a rule of thumb, if people can tell what your page is about from reading your page title and meta description, you are on the right track. When a visitor reads your meta description and can immediately tell what your page is about, then you have a good description.

However, Yahoo and MSN still pay attention to meta keywords. Write for your visitors, and not for search engines. H1 is the main headline and H2 is the sub-headline, etc. Use H tags and put your keywords in them. If you have a lot of content, organize it in folders. For example, www. Shop Now! The other lines are pretty selfexplanatory. Create a file called. Optimize page titles, meta descriptions, meta keywords, body text, H tags and URLs for your landing pages.

Link to your landing pages from several pages of your site. Put your keywords in the anchor texts. For example, if you link to www. Use IBP to compare your landing pages with the top 10 ranking sites for your keywords. Organize your content. If you have over 20 pages, draw a map of all pages and how they link to each other. Group your content so search engines can easily understand your website.

Segment your shoes by size, color or any criteria you want. Send PageRank to the pages you want to rank. Keep your code clean. Get rid of garbage code. This is important - prevents search engine bots from looping around your site. Make sure there is a robots. Make sure Google knows where your company is located. Enter an address in the website footer, have a proper TLD. External duplicate content - the same content is posted on your site and other websites.

This kind of duplicate content does not affect your rankings. If it did, your competitors could easily get Internal duplicate content - this could really hurt your site. Look for several versions of the same content. For example, if you have an e-commerce website, most of your pages have some elements in common: navigation menu, footer, etc.

If the only difference on your pages is a one sentence description, they might be considered duplicate content. Do you have PDF versions of your pages? Printer-friendly versions? Do you have the same content on more than one page such as the Home Page and About Us? It should. You should. Duplicate tags - this is the most dangerous duplicate content. Use Google Webmaster Tools to detect duplicate tags and correct them immediately. Make sure your page is indexed - Google ranks pages, not sites.

Take the page you want to rank for a given keyword and run a Google search:. Once your blog is installed on your site, use the following plug-ins to optimize it. Permalinks Permalinks are URLs of your individual blog posts. Google claims that over 20 percent of all their searches are for local businesses, places, etc. When Google determines the search term is definitely local, Place pages will dominate the results often appearing above organic results i.

Pizza in Portland. When the term is likely local, the Pack 7 will appear among the results i. With Google placing their Place pages among organic results and in many cases, above organic results , your Place page ranking becomes more important than ever. Just claiming your Place page helps improve your rank. If you have a physical address such as a restaurant or store, make sure Google Places has the address listed correctly. Do not use a PO Box. DO NOT hide your address! Hiding your address negatively impacts your ranking even for service areas.

Choose the Right Categories Conduct market research and find out the most commonly used business categories associated with your business. Photos and videos also help your page stand out among search results. When you make your page more useful to customers, you improve both your click-through-rate and conversion rate. List Phone Number with Local Area Code When you list your phone number on your page, make sure it includes the same area code as your target market. You can set it up so that when a customer calls your new local number, it will direct the call to the phone you currently use.

The links you list on your Places Page should point to area-specific landing pages, which only contain information for a specific area i.

This will help both your organic and local rankings. These are the most important factors that affect your page ranking: o Consistency — Make sure your business name, address and phone number are the same for all directories and exactly matches the information on Google Places. Customer Reviews Although Google has stated that positive or negative reviews do not affect Place page ranking, other review factors can impact your rank.

Volume of Reviews — The impact that volume will have on your ranking depends on the review volume of your competition. Try to have at least as many customer reviews as your competition. Ideally, you want a consistent stream of reviews. Reviews Left Directly On Google — Reviews left by Google accounts with a long account history are more likely to be trusted by Google compared to people who sign up for a Google account prior to writing a review.

Offer your existing customers a discount on future purchases as a way to thank them for their review. Use these six tips to improve your content. Your goal is to get buyers and not just visitors. You will repel visitors if all they see is a flood of keywords on your site. You have to go the extra mile and reveal all your secrets. The problem is that most people are lousy communicators and write confusing, boring content.

Tip 4: Be Yourself Most people who find writing difficult are trying to be someone else. Just be yourself, and write like you talk. People appreciate original personalities. Ask questions. It should not be about you - it should be about your readers. Get your audience involved and they will feel part of something bigger.

Tip 6: Seven Proven Types of Content I have tested a variety of content, and these are seven types that proved to work over and over again. What about less obvious keywords? Use the Google Keyword Tool to find more suggestions. Step 2: Put Several of These Keywords in Your Content Some of these keywords are somewhat competitive, and you will never rank for them unless you optimize your website more, create more content around them and build anchor text links.

But some of these keywords are extremely easy to rank for, and just by placing the keyword in your content you can rank on the first page of Google for that keyword. The better your content is and the more you promote it, the more links you will get.

More links help you rank higher — and the more you promote your content, the better you will rank for all keywords you included. Forums A great way to research your content is to go straight to the source research online forums.

Find out what topics people are talking about on discussions boards. If large groups of people are interested in certain topics i. Be strategic with your link building. Look for sites that have a Domain Authority DA of 55 or more. Rule 3: Topical Relationship Matters If you own a dog training website, a link from another dog training website is more valuable than a link from a music e-store.

Try to get links that point to the pages you want to rank. This is better than getting links that point only to your home page. Rule 6: Context Matters The text surrounding a link matters, and so does the location of the link on a page. A text link in the first paragraph is worth more than a tiny link buried in the page footer.

You have full control over your website, so why not make those links keyword-rich? Rule 9: Make It Look Natural Dozens of new links built overnight pointing to the same page and using the perfect anchor text does not look natural.

Mix it up. Three Different Ways to Get Links 1. This is the most effective way to build links. Build Them — Add links to forums, blogs, directories, etc. Ask for Them — Contact webmasters and bloggers, and ask them to link to your site. SEOMoz is a paid tool so use the following as a free alternative. Type the following search modifer into Google: linkdomain:mbjessee. If you find broken links on websites, use this as a conversation opener when you contact the webmasters.

When they reply, offer them content. Use the telephone, email and social networks to contact these webmasters. Use common sense and relationship skills to understand what webmasters and their visitors want. Once you know what they want, you can give it to them. Find top ranking sites for given keywords and get links from them using the same principles explained in the previous tactic.

Advanced Article Marketing 1. When you receive an alert indicating that someone posted one of your articles on their site, look at their site. The goal is always to control the anchor text on the links in articles. When your content gets published on their blogs, you automatically gain access to all these people. The most influential bloggers in your industry are seen as highly trusted experts in their field.

If these bloggers trust you, so will their readers. Do a Google search for [keyword] blog. The best way to find out if a blog gets high traffic is by checking the comments on their blog posts.

Active, high traffic blogs receive many comments. Subscribe to the blogs and comment often. Bloggers love it when people comment on their blogs. Once they get to know you, send bloggers emails and congratulate them on their blogs. Just say something nice. Keep building these relationships. Just play it by ear. Find ways to help them. If you have suggestions for ways to improve their sites or topics, send them your feedback.

Tell them that you will write it. After your first article is published, ask you friends to check it out and comment on it. Most bloggers love comments and the more they get, the happier they will be. At this point, go for a slightly bigger commitment two articles per month or one per week. Build real relationships with bloggers. Ontolo Tool Use this tool to get an additional list of sites to place links. Business Partners Ask your vendors, business partners, friends and people you know to link to you.

Events and Charities PR Coverage Organize several events, and make sure bloggers know about and write about your events. Awards Give an award and give the winners a badge to put on their site which will link to you, using the image CSS replacement technique so you can take full advantage of the link text. Testimonials Offer testimonials every time you buy something online - as long as they allow you to put a link to your site in the testimonial. Become a sponsor and ask them to link to your site.

Get More Links from Previous Linkers Keep a list of all sites that linked to you in the past, and send them more content so they continue linking to you. Content Distribution Every time you have a new article, post it to Ping. Include a call to action inviting people to re-post those articles to their sites and link back to you. Contests and Badges Organize crazy contests to get people to talk about you. Give winners badges to put on their sites so they link back to your site as mentioned above with awards.

Find out who is linking to the version, and tell them you have a more updated version of the article so they will link to the updated version. You will find many sites that list their favorite travel resources. Contact the webmasters and let them know about the broken links. Suggest that they put your site there to replace the broken link.

Run them by Open Site Explorer. Click on Top Pages and look for errors. Find sites linking to these pages and get them to link to you instead of a broken link. Tools Create plenty of innovative tools and fun quizzes. People will link to these tools. Also, give people badges to put on their sites.

Viral Campaigns Create a diverse linkbait content such as lists, reports, tools, games, etc. Be different and use the phone! Use this piece of information to your advantage. PR works a lot better. If you are an agency, ask your client to create an email account for you. Step 6. Refer to Chapter 7 for more information about analytics. How can you improve your SEO? Where do you fall short?

Have you analyzed keywords for search volume, relevancy, ranking and difficulty? Have you asked social media followers and browsed discussion boards for content ideas? However, PPC campaigns can quickly become an expensive endeavor. As more advertisers leave TV, radio, billboards in favor of web advertising, the competition for each click continues to increase as does the cost. You make that ad even more compelling by advertising, Traffic from clicks like this can be inexpensive and very targeted if you pick the right competitors.

Bid on Misspelled Words You show inexpensive ads to people who accidently fat-fingered their keyboard or mistype the name.

An ad like this could cost a fraction of the correctly spelled word. Test Your Site with Cheap PPC Inexpensive tactics to drive traffic to your site are a great way to fine tune your product price points, try out new guarantees, and experiment with special offers before you even sell products.

The goal is to drive a lot of traffic and see what offers are the most useful. PPC can be expensive over time, but use tricks like these to experiment for a few dollars. This trick alone has helped my company cut PPC costs by 42 percent for clients that managed their own campaigns or had campaigns managed by a rookie. Negative keywords are words that, when typed, will stop your ads from displaying. For example, if you offer luxury rentals in Panama use the following words in your negative keyword bucket:.

This is just the first screen of keyword suggestions. You can finds thousands of negative keywords if you keep scrolling down and search for variations of your main keyword. And that costs you money. Choose the Query Performance Report:. Select the date range and choose to see the keywords for all your campaign. This report will show you actual search terms people use to find you.

Most advertisers use broad match, which means they trust Google to decide if a search query is relevant to one of their keywords. By looking at the report you created from Google AdWords, you can see the actual search terms that trigger your ads and put the budget-killing words on the negative keywords list.

When trying this out for the first time, it might take two hours instead of 25 minutes, but I promise you that they will be your two most profitable hours ever.

Use Word Tracker to get more keyword ideas. Looks for the pound gorilla in your market and run SpyFu on their domain. Let them do all the research, spend the money and learn from them.

They are dirt cheap and extremely relevant. A lot of people do a Google search for YouTube. Otherwise, Google might think you are not relevant which hurts your Quality Score.

Because you pay for each click, you only want qualified traffic. Start small. Ten percent of your keywords will drive 90 percent of your traffic. Bid on thought strings.

Look for things people would say in forums, blogs and discussion boards. Bid on popular article titles. Your ad will be displayed every time the article gets syndicated on a site running AdSense.

Do the same thing with book titles. Campaign Structure and Settings 1. Have separate campaigns for search and content networks. Have separate campaigns for broad and long-tail keywords. Use the Google AdWords Tracking code to track your campaign performance. Choose the right geo-location for your campaign.

By choosing Accelerated Ad Delivery, your ads will show every time until you hit your daily budget. That way you know when you need to increase your budget. If you know that most people will buy your product between 10am and 5pm on week days, use ad scheduling.

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Be the first to start one ». About Zeke Camusio. Zeke Camusio. When Dana Schwartz started writing about a 19th-century pandemic ravaging Edinburgh in her latest book, Anatomy: A Love Story, she had no idea Read more Trivia About The Internet Mark No trivia or quizzes yet.

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